what we did
Research
Brand Strategy/Architecture
Creative Development
Brand Design
Brand Guidelines
Founded 25 years ago by a couple of “corporate refugees” who wanted to do their own thing while pursuing the outdoor activities they loved, Backbone had grown to 100+ people with a modern service offering far beyond traditional PR where the agency began. Backbone came to CG looking to hone and codify its agency story, positioning, and develop a new creative look/feel to set the stage for the next 25.
Postioning: The Here & The Next
No agency in the outdoor space has worked with more top-tier outdoor brands than Backbone — giving them an unmatched level of credibility and insight. That unique heritage will always be the foundation for the agency as it moves forward into the future, but to build a transition from the past to the future we needed to find a way to integrate all the innovative and cutting edge capabilities propelling their growth in this digital world.
Backbone is for those people who are never satisfied with standing still. Who always want round the corner, push a little further, see what’s around the bend. Those who thrill to what’s next, love good company and want to leave the world better than they found it.
OUR PROMISE: THE HERE & THE NEXT
We are a marketing agency for the here and the next.
That means we bring an expedition mindset to partnerships and life to grow a more thriving outdoor world.
Mt. Sopris rises up above Carbondale, Colorado, where Backbone was founded in 1997. There are two summits on Mt. Sopris, and two peaks in each B in Backbone's logo.
