what we did
Brand Positioning
Visual Identity
Graphic Design
Brand Management
Denver’s beloved and closest ski area was going through a reinvention of sorts, adding new amenities, new services, and even a new tubing hill cut right into the side of the mountain. Echo Mountain enlisted Capital Goods for a rebrand that included a new brand strategy and an updated, modern brand identity system that would set the creative path for years to come. Our positioning of Echo Mountain as the ski area for “overlooked adventurers” cut against the trends in the category and connected with an audience that the rest of the industry ignores. Echo Mountain is Colorado adventure on-demand.
“I'm confident the rebrand has contributed to our growth. We're stoked with how everything came out and have continued to build on / expand many of the same branding and design elements Capital Goods created for us. It feels perfectly spot on to who we are, what we offer and what we're trying to do as we push forward.”
Fred Klass — General Manager, Echo Mountain
Rebranding
The new look and feel for Echo Mountain is rooted in an effort to stay timeless. The mark, colors, and type treatments are foundational in our goal to create and communicate a fun and a welcoming vibe.
Extending the design system through on-site signage and mountain way-finding.
To show that Echo Mountain is a fun and welcoming experience, the visual communication put a spotlight on a wide range of people enjoying everything the mountain has to offer. The visual objective was to communicate that Echo is a different experience and that everyone no matter their skill level is welcomed.
Brand identity on ambassador outerwear.