The Ramble Hotel strives to break through the masquerading boutique hotels in the Denver area by connecting with the creative class and millennial leisure travelers through community gatherings/events, film screenings, live music, and lobby space that serves as the key connection point to local culture inside and out. We drew inspiration for our naming and branding efforts from the French Salon movement during the Enlightenment period, which reflects the values of this new hotel. Our naming strategy came to full realization by combining the name of Catherine de Vivonne, marquise de Rambouillet and the British notion of rambling (walking without need of destination). This created a name that was rooted in their inherited philosophy but gave the hotel permission to explore the possibilities of their brand expression in this new and emerging space. The Ramble is scheduled to open to the public Q1 2017.