Why wait at a restaurant when ubiquitous delivery is a tap away? Why go to a bar when you can just swipe right? Why bother to go out when the allure of staying home has reached irresistible proportions? New digital services are chipping away at the need to go out for food and entertainment, resulting in more millennials spending nights and money in their own home. Netflix and chill, anyone? To extricate millennials from this mindset and promote the unique ‘eatertainment’ experience at Punch Bowl Social, we created a campaign to authentically showcase real consumer experiences and promote an overwhelming sense of FOMO for anyone thinking of choosing their couch in lieu of real, human interactions.

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